PSI-Europe team

Rhona MacGuire

Communication and Advocacy Advisor

Rhona MacGuire is a Communication and Advocacy Advisor at PSI-Europe, where she leads the global communication and advocacy efforts for the Sang pour Sang program.

Prior to joining PSI-Europe, Rhona worked in both the private and non-for-profit sectors in communication and advocacy. She began her career working for digital communication agencies before moving to international development. Over the past few years, Rhona has primarily worked in global health justice and sexual and reproductive health and rights (SRHR) for the NGOs RNW Media and Wemos. Rhona holds a Bachelor’s degree in Liberal Arts and Sciences from Amsterdam University College and a Master’s degree in Art History from the University of Edinburgh.

Since joining PSI-Europe in 2025, Rhona contributes her expertise in communications and advocacy to raise awareness and influence policies and laws in menstrual health and dignity. While also supporting the organization's broader efforts to promote equitable access to health services.

Latest Updates

Discover what’s happening at PSI-Europe

PSI Joins Equity 2030 Alliance: Paving the Way for Gender Equity in Science, Technology and Financing.

Our steadfast commitment to driving change in underserved women’s health issues through partnerships.

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"Making the Case for Investing in Menstrual Health and Hygiene" - Introducing a New Standard

A comprehensive guide for why and how to invest in menstrual health and hygiene.

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Supporting organizations around the world to build menstrual equity

This webinar hosted by Days for Girls, PSI-Europe, and Period Positive Workplace addressed how to create period-positive workplaces and how the private sector can play an integral role in establishing menstrual equity.

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The Right to Reproductive Health: Supporting Girls to Take Charge of their Sexual and Reproductive Health and Rights

18-year-old Mirela hesitated as she peered around the clinic’s waiting room.

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How Contraception Can Define Girls' and Women's Menstrual Experience

Menstruation is a normal and natural part of the reproductive system, and over half of the world’s population experiences menstruation throughout their lifetime.

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Meet Ilewa: A pioneering menstrual health social enterprise in Benin

Ilewa is one of PSI Europe's newly selected partners in the Sang pour Sang Uni.e.s Pour La Dignité project, providing environmentally friendly, accessible and reusable menstrual products for their local communities.

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